In 1999, Salesforce entered the market and served multiple industries and customers. Among these, the manufacturing industry is considered to be one of the early adopters. The manufacturing industry is in a time of incredible technology and innovation in the fourth industrial revolution.
The adoption of IoT is growing in manufacturing firms as it is helpful to streamline the operations of the manufacturers. Meanwhile, manufacturing companies are drowning in data because of using different applications in their work process. It has been identified that the manufacturers are still looking for relevant information from the considerable amount of data coming from sensors placed on heavy machinery and equipment.
As a result, it becomes difficult for manufacturers to analyze the needed data for their regular business activity. The manufacturers are experiencing IoT issues and facing issues with the soiled ERP systems that trap the data in isolation. In such a situation, taking the help of a great CRM platform like Salesforce Integration solutions is considered the best for the manufacturing industry.
Why Is Salesforce The Right Platform For The Manufacturing Industry?
As compared to any other industry, manufacturing firms are always different. Manufacturing firms are looking for more customer-centric options in the changing business dynamics. In such a scenario, what can be the best solution rather than a CRM? The manufacturing industry can implement CRM technology to improve customer service, sales pipeline, warehouse management, product quality, and return on investment. Here, the selection of the right CRM is the crucial decision for manufacturing firms.
Why Is Salesforce Right For Your Manufacturing Business Among All?
When the CRM software or system solutions are designed inadequately, the manufacturing requirements cannot be fulfilled and becomes a time-taking process. As a result, it can take away valuable time and money from your Salesforce rather than accelerating and enabling the sales process.
Thus, a manufacturer must look for more than big-box solutions that can meet every vertical of the industry. Salesforce Integration in the manufacturing industry uses the salesforce power to get many things done, like more employee productivity and more efficient results for their business.
Let’s get a deeper insight into why Salesforce is right for your manufacturing business:
1. The Use Of A Customer-Centric Approach
In the present context, more is needed to have a great product; what matters the most and the need of the hour is creating enjoyable customer experiences by listening to them. Research shows that 8 out of 10 customers feel that a better customer experience is essential when buying a company’s service or product.
Thus, implementing fourth-industrial technologies like the Internet of Things and Artificial Intelligence in manufacturing companies can enable businesses to build great experiences for the customer. Salesforce Integration focuses on the customer-centric approach to help all sizes of companies.
It has been identified that customers are the center of any business integrated into Salesforce. With the help of Salesforce, the manufacturer focuses on their customers, suggests recommendations, analyses customer journeys, and develops one-on-one personal experience. Moreover, Salesforce is an essential differentiator for manufacturers because it creates relevant and personalized engagement.
2. Modernized Software
It has been identified that traditional manufacturers have adopted many home-grown platforms and applications that could not handle today’s manufacturing pressures, like mobile carrying employees, geographically distributed workforce, and multi or omnichannel service delivery.
However, the Salesforce Integration solutions have the capabilities suitable to meet the current manufacturing business requirements. It integrates many things like Marketing Cloud, Sales Cloud, transferable skills of Salesforce, Service Cloud, development power, and many more to enhance the performance of the manufacturing industry.
3. Intelligent Supply Chain
The manufacturing industries are facing a common challenge, i.e., inventory issues. It has been identified that the carrying costs can be increased with the manufacturing firm’s wrong retail inventory management strategy. In the manufacturing sector, inventory issues occur because of revenue loss due to long time travel, reduced labor productivity, and poor visibility into data like slow-moving vs. fast-moving products.
However, the Salesforce Integration in manufacturing work helps create and configure field service locations for places in which the inventory is stored, like work vehicles, customer sites, or warehouses, so that the manufacturers can avoid stock-out situations and keep track of all your stock.
The manufacturing firms can assign user permissions and customize page layouts to manage inventory for the team. A great support of Salesforce has been observed for the manufacturers with valuable and detailed insights regarding inventory management, operations, distribution chains, warehousing, and order processing.
4. Enhance The Field Service Operations
In the manufacturing business, one of the significant challenges experienced in field service management involves different levels of coordination. In the present digital era, manufacturing firms require effective strategies to stay profitable, meet customer expectations, and balance the workforce.
It has been observed that field engineers face many challenges in terms of first-time fix rates, communication with customers, schedule adherence, performance management, and liability and safety. Thus, taking the help of the Salesforce Integration services can help the manufacturers to resolve the issues related to the product with improved field technical productivity and optimized job scheduling.
Salesforce allows manufacturers to support the business proactively depending on the device data. Overall, the field service agents can get instant access to real-time data-related products like price, warranty, and others and a 360-degree view of users with a single click.
5. Powerful Integrations
Multiple applications are used in manufacturing businesses for many purposes, which can scatter the data into disparate systems. Salesforce Integration features like field service application, ERP, social media, marketing automation, phone systems, and even legacy databases make it a powerful CRM for manufacturing businesses.
The integration of Salesforce can be the best investment to create a cost-saving, scalable, and single powerhouse. This platform provides profound capabilities to the manufacturers to connect to enterprise applications in the on-premises or cloud. Likely, you can easily connect to the legacy, ERP, and CRM systems to boost the power of APIs. Big manufacturing companies can integrate such CRM with financial operations and others to provide a connected experience to the users.
Flexibility is one of the critical Salesforce Integration features for manufacturing firms. Research shows that when the CRM solution is more flexible, the business can run effectively by creating an outstanding experience with customers, dealers, and partners. Similarly, Salesforce is suitable for your existing architecture and supports your future requirements in manufacturing business settings.
It has been identified that Salesforce can smoothly run the most complex processes in the manufacturing business. If you want to simplify and consolidate back-end processes, amplify your customer relationships and boost your current operations, collaborate with the channel reps and field sales. Selecting Salesforce can be the best option.
7. Indirect Channel Management
In general, the manufacturing work relies more on the distribution partners to release their products or services to the market. Here, the prominent role is played by the distribution partners who handle the marketing and logistics needs. Therefore, it becomes essential for all manufacturers to focus on relationship management with all their distribution partners to ensure that all are on the same page.
Choosing Salesforce Integration services is helpful for manufacturers to enhance their communication between channel partners and the companies. A manufacturing firm can quickly educate, collaborate, support, communicate and reward their distribution partners with the help of Salesforce.
Moreover, the partner onboarding process can be quickened and simplified for the manufacturers to increase the faster selling with Salesforce. Overall, this platform gives the proper guidance and support to the partners of manufacturing businesses so that their business performance can be improved.
8. User Experience
In the manufacturing business, advanced technology and efficiency play a crucial role in the fast-paced manufacturing work where there is no burden with rules and complexities. The unique Salesforce Integration features of user-friendliness encourage manufacturing firms to adopt this CRM system.
Research shows that 55% of sales professionals state that CRM must have the feature of ease of use. It has been identified that a confusing and complex CRM system frustrates the employees and steals their valuable time, so they don’t feel like using the applications further.
In such a scenario, choosing the right CRM is crucial to access the correct product information, insights about customer interaction, supply chain information, and dealer or partner communication. In addition, his platform provides a good look at accurate projections of sales, easy-to-view workflows, and dashboards and gives real-time demand forecasting data. It also helps to share the custom quotes with the distributors by making them easy to create.
9. Get Complete Visibility Of Data
A manufacturing firm creates a considerable amount of data from inventory management to increase its fast sale process and maintain relationships with partners and customers. These companies face issues because of the use of multiple applications in the process, which makes the data difficult to use and remains decentralized.
Research shows that 42% of businesses state that they can convert their data into insight to meet their customers’ interests and needs. Salesforce Integration in the manufacturing business puts the data concerning the customer, which allows the firms to extract the insights and cut through the clutter that is very important to successfully run the business.
It has been identified that Salesforce helps forecast sales demand in absolute numbers. Likely, manufacturing firms can order the perfect number of raw materials, which leads to less waste and fewer backorders. Further, this CRM system allows the manufacturers to get complete visibility into a dealer, partner, or particular customer.
A manufacturer used to have many responsibilities, including managing product pricing, meeting customer requirements, managing the supply chain, relationships to nurture, and many more. With all these work burdens, your CRM needs to be customized to sync with your workflow and processes to enhance your manufacturing business’s efficiency and productivity.
Research shows that the ability to customize is an excellent quality of Salesforce, allowing manufacturers to track business data. Selecting the right Salesforce Integration services is essential for your manufacturing business as it can be easily automated to streamline workflow and enhance your manufacturing business. Moreover, this platform allows you to be more productive by saving you more time.
After understanding why Salesforce is right for your manufacturing business, let’s get a deeper insight into how the integration of Salesforce helps streamline business processes.
How Does The Integration Of Salesforce Help Streamline The Business Processes?
Many organizations are using Salesforce Integration solutions to enhance their customer relationships. This CRM platform provides built-in integration services that help to expand organizational capabilities effectively. Let’s understand how the integration of Salesforce helps streamline business processes.
1. Enhance The Business Productivity
All the team members of a manufacturing company need to track the data at all times to ensure that all the relevant information is available on the system. In such a complicated process, there is more chance of making mistakes, and there is a need to identify and correct them effectively.
As a result, it can affect overall organizational productivity and waste more time. The Salesforce Integration solutions can be the ideal option to automate the process, ensure optimal data or information accuracy, and improve business productivity.
2. Efficient Sales Process And Better Time Management
Choosing the right Salesforce Integration solutions in your manufacturing business can easily track the individual prospects that could be helpful for the customers during the sales process. This can also help to understand the lead in the pipelines. Likely, the implication of Salesforce increases sales by predicting sales growth.
Moreover, the integration of Salesforce also helps to improve time management by effectively managing multiple responsibilities. It has been identified that all the essential information is combined by this CRM platform, which includes schedules, agent information, activities, calendars, and many more. It ensures that the manufacturing business has less deadline-related stress or issues.
3. Improve Customer Visibility And Communication Process
When your customers get quick access to accounts, various tasks, contracts, events, and other personal data, they will pay individual attention to your service or product. The Salesforce Integration solutions ensure a comfortable platform to handle all the essential customer information by providing value and time to all customers. Likely, the manufacturing business can better understand the customers and forecast future actions in the manufacturing setting.
Similarly, Salesforce works effectively to improve communication in the workplace by ensuring the company’s success with all the stakeholders. Salesforce offers business workflow automation that provides all relevant information that is easily accessible to all departments in the business. This platform enhances information sharing by streamlining external and internal communication. Likely, you can effectively serve the target audience and improve organizational communication.
4. The Benefits Of Automated Workflows And Supreme Reporting
In the competitive market, workflow automation is essential to save significant time and reduce human intervention. It has been identified that the chances of making errors in business settings have been reduced with workflow automation. Moreover, it also helps to get a clear picture of the business without requiring coding.
Similarly, the salesforce integration also helps to enhance the reporting system of the manufacturing business by providing access to essential data so that all employees can get a great view of the business with the help of various dashboards and reports. Further, it has been identified that detailed and relevant reports can help to enhance the decision-making process and ensure better management.
5. Accessibility To Data And Advanced Collaboration At The Organizational Level
It has been observed that the Salesforce integration allows your staff to access the relevant information from the integrated salesforce system. Your team does not require you to switch to another platform to find the result. The integration of Salesforce provides all-in-one access to the employees to get access to data. Employees can log into Salesforce and get the necessary information while performing the task. It can save their time by working productively and efficiently.
Further, this platform ensures that every authorized individual works collaboratively and ensures success can be seen in customer satisfaction. By simply logging in, the administrative team can access the relevant data that helps to collaborate and communicate effectively and enhance the customer service experience.
6. Provides Overall Support
The salesforce tool is considered the best as it has good functionality. It offers excellent support to the manufacturing business. If any issues or problems arise in the manufacturing business, this platform helps address the issue and find a great solution. It allows the team to take immediate action by ensuring the complete functionality of the tool.
You must use Salesforce integration if you want an excellent return for your manufacturing business. The manufacturing industry can integrate Salesforce to improve customer service, sales pipeline, warehouse management, product quality, return on investment, and many more. It can improve the efficiency of your manufacturing business sector by bringing down operational costs. You can contact a professional service provider for Salesforce to ensure the optimal outcome.
GetOnCRM Solutions is a Salesforce silver consulting partner in the UK. With many years of experience, we help you in Salesforce integration to connect a wide assortment of platforms to your sales API.